News Room
Although header bidding has a video problem, feel-good publisher LittleThings is getting unified auctions for its video inventory to pay off. Adopting video header bidding helped LittleThings increase its programmatic video ad rates by about 20 percent over the past 12 months, said Justin Festa, chief digital officer at LittleThings.
Forget the pivot to video; the pivot to reality is in full swing in digital media. The culprits are well-known. Google and Facebook have an iron grip on digital ad revenue. Publishers are trying to save themselves by making wholesale shifts in their business models, but they can’t transition fast enough.
JW Player was nominated for "Best Publishing Platform" along with Talpa Media for Utopia TV's site.
Autoplay has become synonymous with publishers putting monetization ahead of user experience. The leading browsers, Google Chrome and Apple’s Safari are taking steps to block videos that play automatically with sound on. Publishers will have to post videos that people actually want to watch by choosing to start them.
Online video platform provider JW Player is adding virtual reality and 360-degree video capability to its streaming service offerings for publishers, jumping feet-first into the VR segment with a product that includes SDKs to enable streaming over native apps, in addition to an HTML5 plugin for browser-based streaming.
Popular video platform JW Player now supports virtual reality and 360-degree video. With over 2 million publishers using its platform, the new capabilities could help further fuel VR and 360-degree video which have become key priorities for large companies including Google, YouTube, Samsung, Facebook and others.
Roku today is rolling out new tools that will make it simpler for anyone to bring their video content to its media player lineup, without having to write any code. With an update to the Roku Direct Publisher Platform, video creators can instead walk through a few steps, including providing a video feed, then have their new channel go live on Roku.
The two most important trends to be on top of right now are replacing all Flash advertising content with HTML5 creative and understanding how the browser companies will be curbing advertisers from screaming at prospective customers. JW Player’s Brian Rifkin and Eric Boyd share tips and best practices for online publishers to stay up-to-date and optimize their video content and ad performance.
Over the past year, the technology that powers Fast Company has been completely overhauled. Everything from the tech stack to the content management system, the video platform, and analytics package has changed. Fast Company's executive editor writes: "For video, we migrated off an aging platform and onto the JW Player platform. This has allowed us to optimize our video workflow and to experiment with new integrations across our sites. As a result, our video views have more than doubled since the beginning of this year, and continue to grow."
According to the web video tech company JW Player, 65% of video plays that happen via Chrome browsers start automatically, without a person clicking on a play button. More than half (53%) of videos that are played using Safari start automatically.
This Old House, a multiplatform media company with tie-ins to a popular PBS television program for DIY home improvement enthusiasts, is doubling down on its live offering using JW Player.
JW Player claims more than 20,000 customers, including enterprises such as Univision, Hearst, Red Bull, VICE Media and Bell Media. Its video player footprint spans 193 countries and is live on more than 2 million sites with more than 1.3 billion monthly unique viewers across all devices.
JW Player's Eric Boyd and Streaming Media's Tim Siglin discuss streaming players and delivering a consistent end user experience in this interview from Streaming Media East 2017.
It’s a bright day for JW Player. The network-independent video platform, whose customers span across 193 countries, has hired on Bill Day as its new Chief Operating Officer. The former Tremor Video CEO will be responsible for the company’s strategic leadership while also managing sales, product, marketing, business development, finance and human resources.
Publishers that sell out of video inventory quickly are trying to increase video engagement by improving the quality of the user experience – not just chasing reach at the most cost-effective CPM. For example, Little Things dumped autoplay, mobile interstitials and outstream in favor of click-to-play. “We wanted video views to be on the consumer’s terms,” said Justin Festa, chief digital officer for Little Things, at JW Player’s JW Insights event in New York on Thursday.
Opera TV has entered into a partnership with the digital and mobile video platform and player company JW Player. As a result, Opera TV Snap and JW Player will enable the latter’s over two million supported websites to package online video channels into ready-to-run TV apps.
JW Player pioneered video on the web, and back in 2008 they were the world's first open source video player. Today, they've grown up and have customers spanning the globe from 193 countries.
2016 was a watershed year for video: Live streaming changed the face of broadcasting, delivering breaking news over social feeds; Apple and Google made their browsers consistent with the desktop versions allowing native app publishers to auto-start video playback inline on the page; and Flash's continued depreciation was a positive sign for most.
Video viewership inside mobile apps has been going down for several years now, according to video tech firm JW Player. In the last 10 months of 2016, the share of mobile video viewing occurring inside apps declined to 5 percent from 8 percent, according to a sample of 500,000 websites within JW Player’s network.
Dave Otten, CEO and Founder, JW Player, expects programmatic to emerge as a key factor in over-the-top TV (OTT) environments, as well as desktop and mobile. “Programmatic will follow the eyeballs to OTT. There should be a lot of cross-platform targeting.”